REI Marketing Animation

For this project, I collaborated with a designer to bring REI’s co-brand marketing vision to life through engaging animation. I was responsible for all aspects of animation, including asset preparation, compositing, timing, and motion design, ensuring a seamless and visually compelling final product. Additionally, I handled sound design, music selection, and SFX, enhancing the overall impact and storytelling. The result was a polished, high-quality marketing video that aligned with REI’s brand standards while effectively communicating its message to the target audience.